Table of contents
- The History of Wall Drug, SD
- Why is it called Wall Drug?
- What’s so Special About Wall Drug in South Dakota?
- What are the Wall Drug Signs in South Dakota?
- What Not to Miss During Your Visit at Wall Drug, SD?
- What Food is Wall Drug Known for?
- How Far is Wall Drug from Deadwood and The Badlands?
- Ready to Visit All of South Dakota’s Attractions?
When you think of South Dakota, your mind might immediately jump to its majestic landmarks and National Parks. However, one of the state’s most quirky and beloved attractions is none other than Wall Drug in Wall, SD. This unique spot has captured the hearts of travelers from around the world, offering a mix of history, charm, and irresistible treats. From its humble beginnings to its famous donuts and free ice water, Wall Drug South Dakota is a must-visit destination. So, what is Wall Drug, and why should it be on your travel list? Let’s dive in and find out.
The History of Wall Drug, SD
Wall Drug’s story begins in 1931, during the Great Depression, when Ted Hustead and his wife, Dorothy, bought a small drugstore in Wall, South Dakota. Initially, business was slow, as Wall was a tiny town with few visitors. However, Dorothy had a brilliant idea that would change everything. During a hot summer day, she suggested offering free ice water to thirsty travelers passing through the town.
Ted put up signs along the highway advertising the free ice water, and the rest is history. Travelers started stopping by, and soon, the store was bustling with activity. What started as a simple gesture of hospitality transformed Wall Drug into a thriving business. Over the years, it has grown into a massive complex covering 76,000 square feet, attracting over two million visitors annually.
Wall Drug is not just a store; it’s a testament to the power of creativity and perseverance. Today, it remains a cherished stop for road trippers, history buffs, and families looking for a unique and memorable experience.
Why is it called Wall Drug?
You might wonder, “Why is it called Wall Drug?” The answer lies in its location. Wall Drug is situated in the small town of Wall, South Dakota. The town itself was named after the natural geological formation known as “The Wall,” which is a prominent feature of the nearby Badlands National Park. The name “Wall Drug” simply reflects its roots in this quaint town, and over the years, it has become synonymous with hospitality, adventure, and a slice of Americana.
What’s so Special About Wall Drug in South Dakota?
So, what’s so special about Wall Drug in South Dakota? It all comes down to its unique blend of history, culture, and fun. While the promise of free ice water still draws in visitors, Wall Drug offers so much more. It’s a one-of-a-kind attraction that caters to all ages, making it an ideal pit stop on any road trip.
Wall Drug is a cultural and historical site, filled with fascinating exhibits and memorabilia from its storied past. Visitors can explore the Western Art Gallery, which houses an impressive collection of art and artifacts. The store also features a variety of themed shops, such as the Hole in the Wall Bookstore, Calamity Jane’s Jewelry Emporium, and Black Hills Gold, where you can find unique souvenirs and gifts.
For families, Wall Drug offers plenty of entertainment. Kids can enjoy the animated T-Rex, pan for gold, or take a ride on the miniature train. There’s even a shooting gallery and a cowboy-themed play area. And let’s not forget the legendary Wall Drug donuts, which are a treat you simply can’t miss.
What are the Wall Drug Signs in South Dakota?
One of the most iconic aspects of Wall Drug is its signs. Scattered along highways and interstates for hundreds of miles, these signs have become a part of the landscape, beckoning travelers to stop and visit. The tradition of using billboards to advertise the store began in the 1930s and has continued ever since.
The signs are not only in South Dakota but can be found in places as far-flung as London and Tokyo, promoting the unique charm of Wall Drug. They often feature humorous or catchy slogans, such as “Free Ice Water – Wall Drug” or “Have You Dug Wall Drug?” These signs have become a beloved part of the journey, building anticipation for the quirky stop ahead.

What Not to Miss During Your Visit at Wall Drug, SD?
When you visit Wall Drug in SD, there are several attractions you shouldn’t miss. Here are some highlights:
Hole in the Wall Bookstore
This charming bookstore offers a wide selection of books, including Western novels, travel guides, and children’s literature. It’s a great place to find a unique read for the road.
Calamity Jane’s Jewelry Emporium and Black Hills Gold
If you’re looking for a special souvenir, this shop offers beautiful jewelry, including pieces made from Black Hills Gold. You’ll find everything from necklaces and bracelets to rings and earrings.
Buckboard Western Apparel and Hats
Embrace the Western spirit with a visit to Buckboard, where you can find a variety of Western apparel, including cowboy hats, boots, and clothing. It’s the perfect place to gear up for your South Dakota adventure.
Minnetonka Moccasins and Kids’ Western Apparel
For a touch of comfort and style, check out Minnetonka Moccasins. They offer a range of moccasins for both adults and children. Plus, you can find adorable Western-themed clothing for kids, making it easy to dress the whole family for the occasion.
Camping and Trail Outfitters
Wall Drug also has a shop dedicated to camping and trail outfitting. Whether you’re planning a hike in the Badlands or a camping trip, you’ll find all the gear you need here.
What Food is Wall Drug Known for?
Wall Drug is famous for its food, particularly its homemade donuts. The Wall Drug donuts are a must-try, known for their delicious, freshly made taste. The Western Art Gallery Restaurant, seats over 500 people and serves up a variety of mouth-watering dishes.
Some of the culinary highlights include:
- Homemade Donuts: These are a must-try in Wall Drug, and no visit is complete without trying one (or a few). They come in various flavors and are perfect with a cup of 5-cent coffee.
- Rolls and Pie: If you’re in the mood for something sweet, the homemade rolls and pie are highly recommended.
- Hot Beef Sandwiches: These legendary sandwiches are served with mashed potatoes and homemade gravy, making for a hearty and satisfying meal.
- Buffalo Burgers: For a taste of the Wild West, try the buffalo burgers. They’re a unique and delicious option.
- Ice Cream: On a hot day, cool off with some of Wall Drug’s famous ice cream.

How Far is Wall Drug from Deadwood and The Badlands?
Wall Drug’s convenient location makes it an easy stop on your South Dakota itinerary. It’s situated just off Interstate 90, making it accessible for travelers heading to various attractions in the region. Here are the approximate distances from Wall Drug to some key destinations:
- Deadwood: Wall Drug is about 100 miles southeast of Deadwood, which is roughly a two-hour drive. Deadwood is a historic town known for its Wild West history and vibrant gambling scene.
- The Badlands: Wall Drug is located near the entrance to Badlands National Park. The park’s stunning landscapes are just a short drive away, making it easy to combine your visit with a trip to the Badlands.
Ready to Visit All of South Dakota’s Attractions?
If you’re planning a trip to South Dakota, be sure to include Wall Drug on your list of must-see destinations. And when it comes to finding a place to stay, consider Black Hawk Creek RV Park & Cabins. Located just 2 miles from the interstate and a mere 5-minute drive from the vibrant city of Rapid City, Black Hawk Creek RV Park & Cabins is your year-round gateway to an unforgettable South Dakota adventure.
Offering a diverse range of accommodations from spacious RV sites to cozy cabins, this inviting haven welcomes both short-term travelers and those seeking extended stays. With its strategic location, you’re never far from South Dakota’s most iconic attractions, including Mount Rushmore, Crazy Horse, Custer State Park, Badlands National Park, Devils Tower, the historic Wild West gambling town of Deadwood, and Wall Drug, all within a scenic drive.
Book your stay at Black Hawk Creek today and unlock the door to a world of exploration, relaxation, and comfort in the heart of South Dakota. With so much to see and do, your adventure awaits!